Mercia is one of the leading providers of training and support services to the UK accountancy profession. Over 6,000 firms attend our training events, rely on our technical products and promote themselves using our marketing services. Founded over 30 years ago, our growth and success has been driven by providing all sizes of firms (from sole practitioner to top ten firms) with a diverse range of high quality products and services that suit their individual needs, so that the firm can focus on their clients.
We can help improve the knowledge and efficiency of the entire team, whilst also improving the firm’s brand presence and reputation. Always staying ahead of the ever changing regulations and embracing technology developments ensures we have the most comprehensive range of products and services available in the market.
Practice Track produce an extensive range of marketing publications for accountants and other professional firms. From Budget summaries and Tax Cards, to financial brochures, websites and apps, our publications will help to keep your clients informed while also promoting your services.
The Practice Track team is a well-established unit, with a number of long-standing team members having worked at the company for many years. Such experience means we can provide an excellent insight into the marketplace to help our clients gain the most from our publications and services.
Having a dedicated app for your accounting firm allows you to provide your clients with all the tax information they require, wherever they are. Going the extra mile for your clients and contacts will differentiate your firm from your competitors and help you be recognised as a forward thinking company. Your taxapp will feature tools such as:
All content is regularly updated by our expert team, so you don’t have to worry about outdated information.
Your taxapp will be designed consistently with all of your existing marketing materials and website, so you can have a permanent and recognisable presence on your client’s devices. We’ll also integrate links to your social media accounts to continue the conversation online, and the option to call or email you at the touch of a button. All of your taxapp users can receive a message from you at any time with the use of push notifications. This enables you to notify them when there is an offer, event or news article available from your firm.
We know how important it is to plan future marketing campaigns, so to help you launch your taxapp successfully, we will provide you with a range of tools including:
All of these tools are available as part of your taxapp package, and our team are happy to discuss how you can maximise these tools and your marketing plans at any time.